Smart Bubble Society

We’re back from a two week trip to Toronto, where we met with a potential non-profit client to discuss Thought Bubble as an opportunity for them to raise awareness about a particular issue. We’re finding that we’re a great solution for non-profits, who need exposure on the causes they fight for, and who benefit from inspiring audiences to get involved and help out a given cause. Today, so much of the world lives online, it’s the perfect avenue through which to reach a mass audience. As multimedia becomes increasingly standard as today’s communication tool, info-motion graphics are the perfect vehicle through which to get people to listen.

With this medium we can combine compelling graphic iconography and awe-inspiring narration and music to reach out to viewers and touch them. It takes an emotional reaction to a subject to inspire one to do something about it. We have to feel some passion, surprise, or anger to get us out of our seats. With a background in graphic design we specialize in igniting targeted emotional and psychological reactions. It probably sounds a little bit conniving at first read, but we’re not trying to sell a product. Instead, we’re trying to sell an issue, a topic, or educational thought.

This is where our fundamental philosophy comes into play. We want to help our clients communicate an important message. Not just one that will shed light on say, a campaign, or a particular service, but on the larger picture. The motivation behind what this client does, the reason why they go to work each day, the very thing they fight for. By the end of the video, audiences will be introduced to the ‘solution’, or ‘plan of action.’ But the idea is to teach them something first, and ignite their desire to know more, help out, or join the cause.